Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
The U.S. buck harvest sits near record levels, and the share of mature bucks in that harvest is the highest it has been in more than a century. The part of deer management that keeps herds healthy, though, is antlerless harvest. Deer numbers are climbing across much of whitetail range, and while ...
Firearms reviewer and attorney James Reeves says he has been served with a subpoena in the lawsuit seeking to hold Smith & Wesson liable for the 2022 Highland Park parade shooting, a move that pulls independent gun media into the litigation and treats even unpaid reviews as corporate advertis...
A few months back, I was invited down to the Cross Bell Ranch in Oklahoma for a Zeiss media event introducing their new V3 lineup. We spent a couple of solid days behind pre-production samples of these scopes, running everything from rimfire out to 150 yards up to 6.5 Creedmoor stretching past 70...
Genesis Arms and Credova joined forces to mark America's 250th birthday with a shotgun that certainly goes way beyond what most people think a shotgun would look like. The Gen-12 PDS in America's 250th Limited Edition wraps performance and patriotism into a single platform t...
ISTEC Services Ltd is a British company with nearly 4 decades of operationally proven experience in the design, manufacture and supply of complex weapon mount integration solutions, smoke dischargers and other ancillaries, such as weapon stowage, for military platforms across the Land, Sea and Ai...
The firearms technology platform reaches nearly 400,000 monthly visitors while expanding into compatibility intelligence, original market data, and commerce tools. September 12, 2026 Rifle Configurator has surpassed 1.2 million visitors in its first 11 months, reaching nearly 400,000 monthly visi...
I’ve been carrying the Surefire Stiletto Pro flashlight for the past five months now as my EDC flashlight. Taking it with me pretty much everywhere I go, from the woods, the store, across the pond, to 100 miles off the coast. It was carried with me every day. Anyone in the firearms space sh...
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.