Suppressor Deregulation: The SEO Playbook for FFL Dealers

The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.

By Sara Owens •

DOJ Lets Silencer, SBS & SBR Ruling Stand: Dealer Impact

The Justice Department is leaving in place a court ruling that deregulates silencers, short-barreled shotguns and certain rifles — the biggest federal story for FFL dealers this week. Plus: state pushback, Guns.com's new ecommerce platform, and the Celerant-Slingit used gun partnership.

By Fred Thompson •

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards •

Front Line Friday #28: Field Training Programs

Welcome back to Front Line Friday. This week's editorial is on what separates field training programs that produce street-ready officers from those that produce paper compliance. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this column going every week.

By Tom R •

NFA Injunction Takes Effect, Now ATF Owes Gun Owners Answers

The seven-day stay of a federal injunction against major NFA registration provisions has expired. Plaintiffs are demanding that ATF explain who is protected, how dealers should proceed, and what happens if DOJ later appeals.

By AmmoLand Editor Duncan Johnson •

New Zealand Arms Bill Passes Third Reading

The bill says most of the replacement law is intended to commence on September 23, 2026, with the complete package phased in by February 23, 2028. Those dates explain why different provisions may change at different times. They do not eliminate Royal Assent or the need for supporting regulations ...

By Josh C •
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