The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
The Justice Department is leaving in place a court ruling that deregulates silencers, short-barreled shotguns and certain rifles — the biggest federal story for FFL dealers this week. Plus: state pushback, Guns.com's new ecommerce platform, and the Celerant-Slingit used gun partnership.
The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
A federal judge weakens a key gun-control law, the Supreme Court takes up Washington's AR-15 ban, and ATF reforms continue to reshape the regulatory landscape. Fred Thompson's weekly digest of the stories FFL dealers need to watch.
The ATF's 34 proposed regulatory changes could reshape how FFL dealers do business. Here's what the federal rollback, state pushback, and pending court cases mean for your shop.
Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.