How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

CZ DUTY: Four Modular 9mm Pistols With Direct-Mount Optics

CZ’s new DUTY lineup gives gun owners four modular 9mm configurations with compact or full-size grips, optional manual safeties, and direct mounting for several popular red-dot footprints.

By Duncan Johnson Editor in Chief •

Best 6.5 Creedmoor Suppressors: A Buyer’s Guide

Suppressing a 6.5 Creedmoor comes down to a choice most shooters do not think through before they buy. Historically, 6.5 Creedmoor shooters have reached for a .30 caliber silencer, and most still do, because a .30-caliber can also cover the .308 and other larger-bore rifles in the safe. But a ded...

By James Chen •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Two Icons, One Platform: The SIG Sauer P226-X AGENCY

SIG Sauer and Agency Arms  have teamed up on the P226-X AGENCY, a purpose-built evolution of the P226 under the tagline "Two Icons. One Legendary Platform." The pistol combines SIG Sauer performance with Agency Arms design, and every element is aimed at control, speed and shootabil...

By Eric B •

FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •
« Newer Posts Older Posts »