ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson •

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •

Courts, ATF Reforms, and E-Commerce: The FFL Week in Review

A federal judge weakens a key gun-control law, the Supreme Court takes up Washington's AR-15 ban, and ATF reforms continue to reshape the regulatory landscape. Fred Thompson's weekly digest of the stories FFL dealers need to watch.

By Fred Thompson •

Colorado's New Semiautomatic Firearm Purchase Rules Are Now in Effect

CPW says the August 1 provisions apply to purchases and transfers occurring on or after that date. The agency's implementation material distinguishes the new process from a registry of firearms already owned: the system records cards, training, and purchase eligibility, not a list of an indi...

By Josh C •
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