Swarovski Optik has announced updates across three of its core riflescope families, introducing the new dS 4-24x50 P, an updated Z6i lineup, and additional Z5i+ MRAD models. The expansion reflects continued development across digital, general-purpose, and long-range hunting optics.
ZEISS has announced plans to spin off its Hunting & Nature business into a new independent company. The agreement will see German investment firm palero become the sole owner of the new entity. Under the deal, ZEISS will license its brand to the company, allowing the business to continue oper...
Horus Vision has introduced the TREMOR7 reticle, now available in the HoVR 1-8x24mm LPVO riflescope, a configuration aimed at modern sporting rifles and dynamic shooting applications. The TREMOR7 builds on previous Horus reticle designs and is optimized for use in low-power variable optics. It is...
The Leupold Mark 4 has easily been one of the most prolific military and law enforcement scopes available. While the flagship Mark 5HD scopes superseded that family, for years, professionals and serious shooters like myself asked when it would come back. Thankfully, it did as the new Leupold Mark...
A complete buyer's guide for your first AR-15. Learn about AR-15 calibers, barrel lengths, legal requirements, top budget and premium rifles, and essential accessories for new owners.
When researching respected, high-quality, yet affordable barrels for the AR platform, one name that pops up continuously is Rosco Manufacturing. Known for years as a dependable OEM manufacturer, the company also offers its Bloodline, Purebred, and very recently, it's new K9 line of barrels. To le...
In the past few years, we’ve seen the rise of long-range hunting cartridges as well as new straight-wall cartridges. And you know what that means—older cartridges are eventually going to be phased out by the new wonder-loads, unless these newer cartridges themselves don’t pass t...
As a filmmaker, photographer, and lifelong shooter, I gravitate toward gear that meaningfully enhances the shooting and hunting experience. The firearm and outdoor industries are full of accessories that promise to make life easier in the field, yet only a small number rise above novelty and trul...
This SureFire Scout Light Pro with M-LOK mount is showing up at $249.99 when added to cart and includes free shipping.
At first glance, this looks like a watch collector’s flat-lay, but I’m sure TFB readers noticed the magazine first. Lancer Systems’ translucent AR‑15 magazines take center stage here, surrounded by a lineup of high-end timepieces from names like Richard Mille, Tudor, and Rolex...