FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Why 70% of Deer Hunters Never Fill a Doe Tag

The U.S. buck harvest sits near record levels, and the share of mature bucks in that harvest is the highest it has been in more than a century. The part of deer management that keeps herds healthy, though, is antlerless harvest. Deer numbers are climbing across much of whitetail range, and while ...

By James Chen •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

Texas Says Its Carry Bans Are Unconstitutional, But Keeps Enforcing Them

Texas DPS Director Freeman Martin agrees that the state’s bans on carry at racetracks, 51-percent alcohol businesses, and sporting events are unconstitutional. Yet Texas wants the Fifth Circuit to dismiss the lawsuit without issuing an injunction.

By AmmoLand Editor Duncan Johnson •

Bridget Stalked on the Trail

Would you believe it if I said that hiking around the woods and catching fish is my work? I own a fly fishing guide business in Utah named “Chunky Trout Outfitters,” and in order to stay up-to-date on where the fish are hungry, what they are eating and what lakes are hot for the week, Read Mo...

By Bridget Fabel •

Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •

FPSRussia Lost His Gun Rights Over Marijuana. Trump Should Give Them Back

Kyle Myers, better known as FPSRussia, permanently lost his gun rights after a nonviolent marijuana felony. With DOJ reopening federal firearm-rights restoration and President Trump pardoning Patrick “Tate” Adamiak and other gun owners, Myers should be next.

By AmmoLand Editor Duncan Johnson •

Beretta Celebrates 500 Years with the 92FS Diamond One-Off

Beretta keeps celebrating the year of their 500th anniversary by releasing masterpieces. As we’ve seen with the Titan MSR and the SO10 EELL History, again we’re looking at an unobtainable one-off.

By Giorgio O •

How to Look Up an FFL License: Complete Guide (2026)

How to look up an FFL license the right way: the official free ATF eZ Check database, dealer directory shortlisting, what the license data really means, and the local SEO consistency that helps dealers win lookup traffic.

By Sara Owens •
« Newer Posts Older Posts »