FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

TFB Review - Zeiss V3 3.5 - 10x42 MOA Rifle Scope

A few months back, I was invited down to the Cross Bell Ranch in Oklahoma for a Zeiss media event introducing their new V3 lineup. We spent a couple of solid days behind pre-production samples of these scopes, running everything from rimfire out to 150 yards up to 6.5 Creedmoor stretching past 70...

By Patrik O •

AllOutdoor Review – Surefire Stiletto Pro Flashlight

I’ve been carrying the Surefire Stiletto Pro flashlight for the past five months now as my EDC flashlight. Taking it with me pretty much everywhere I go, from the woods, the store, across the pond, to 100 miles off the coast. It was carried with me every day. Anyone in the firearms space sh...

By Eugene L. •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

SIG516 G3 Goes Short With New 11.5-Inch Pistol and SBR

SIG Sauer has added 11.5-inch pistol and SBR configurations to the SIG516 G3 line, giving gun owners compact alternatives to the 16-inch rifle while retaining the adjustable short-stroke piston system, ambidextrous controls and dual charging handles.

By Duncan Johnson Editor in Chief •

The Golden Age of Big-Game Hunting in America

Between 1870 and 1900, railroads and repeating rifles opened the West to ordinary hunters — and pushed its game to the brink The post The Golden Age of Big-Game Hunting in America appeared first on Outdoor Life.

By Michael Norman •

Germany's G95 Replaces G36 After Three Decades Of Service

The G95 is manufactured by Heckler & Koch and it is a Bundeswehr-specific variant of the HK416, meaning it is built on the AR-15 pattern that is widely used across NATO, a design lineage shared with the G27 and G28, which are based on the AR-10 pattern. It’s pretty obvious that this sha...

By Eric B •

POTD: Black Trident With a Noveske Chainsaw in .300 BLK

I’m writing this from my remote cabin, connected via Starlink, eagerly anticipating the UPS truck that is now on its fourth day of delays in delivering my Black Trident  package. Not sure if you can feel my pain, but luckily I found some images to make me think of something else while ...

By Eric B •
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