Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Posts about "sentence"
Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach
Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...
The Holy Trinity of Second Amendment Law: Heller, McDonald, and Bruen
Heller identified an individual right to keep and bear arms. McDonald made that right enforceable against the states. Bruen confirmed public carry and forced courts to follow text, history, and tradition. Together, they form the holy trinity of modern Second Amendment law.
NSSF Takes Connecticut To Court Over "Cruciform-Trigger" Ban
Some background—the state of Connecticut banned the sale of pistols with cruciform triggers earlier in 2026, when Governor Ned Lamont signed H.B. 5043 into law. The idea behind this bill is to stop the sale of pistols that can be converted from semi-auto to full-auto with the installation o...
Q4 for FFL Dealers: A 63-Day Marketing Countdown
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas
ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.
Week in Review: NFA Limbo and a NICS Warning for FFLs
Washington spent five days widening the gap between what gun law now allows and what ATF has told dealers to do. The FFL news digest for the week of September 21, and the decisions you should not make yet.
DOJ Stands Down on NFA Challenge After White House Intervention
President Donald Trump has ordered the Justice Department not to appeal the Silencer Shop ruling, leaving a major injunction against key National Firearms Act registration and approval provisions in place for covered plaintiffs, members and customers.
FFL Transfers: Turning a Fee Into a Customer Pipeline
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
‘I Am Home’: Tate Adamiak Returns to Family After Trump Pardon
Patrick “Tate” Adamiak is home with his family after President Donald Trump’s full and unconditional pardon ended a 20-year federal sentence. His homecoming message combined gratitude with a warning: what happened to him could happen to any law-abiding gun owner.