A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
In four days, DOJ stopped enforcing the under-21 handgun sales ban and the Fifth Circuit struck the interstate handgun purchase ban. Here is what the wider buyer pool does to FFL revenue and how to model it for Q4.
The Justice Department is suing San Jose over a $1,591 concealed-carry permit fee and applicant-funded psychological testing, alleging the city has priced ordinary citizens out of their Second Amendment rights.
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
The administration won't appeal the Texas NFA ruling, but the injunction covers members and customers of the plaintiffs, not the general public — 4473, NICS and Section 922(b)(4) all still apply. Plus Virginia's new FAIR enforcement unit, the FBI's NICS Monitoring confirmation, and the state-level split on registration.
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
SAF, NRA and four other groups urge the Supreme Court to take Johnson v. Jacobson and make Minnesota honor out-of-state carry permits. Read the original story: One Couple Paid $12,800 in Permit Fees to Carry in 46 States: SAF, NRA and Four Other Groups Urge Supreme Court to Make Minnesota Honor T...
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
The DOJ says San Jose's $1,591 concealed carry permit fee is unconstitutional and has given the city days to fix it. Read the original story: “Constitutional Rights Aren’t for Sale”: Harmeet Dhillon Puts San Jose on a Six-Day Clock Over Its $1,591 Carry Permit Fee
Ammunition Depot launched AmmoVault on Aug. 27, and I set up an account to see what it actually does. The short version: it’s a way to build an ammo reserve over time without buying a whole case at once. You pick the ammo, set a budget, and you can start with as little as five […] Rea...