S&W Model 1854 Lever Guns Ship With Vortex Crossfire HD Scope

Buying a lever gun and then figuring out optics is its own project. Smith & Wesson decided to skip that step for you. The company has rolled out factory scoped combos of the Model 1854, each one mounted with a Vortex Crossfire HD 2-7×32 and ready to hunt the day it leaves the counter. Th...

By Sam.S •

Wiley X Drops Kryptek Camo Editions of the JAKL and Founder

Wiley X's new Limited Edition Camo Collection  is getting a new Kryptek facelift. The Founder and Ovation models (both carry a Z87.1+ ballistic rating), representing Wiley X’s ballistic-rated eyewear line, will be the first to get this new hydro-dipping treatment. In total, there ...

By Luke C. •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

The Rimfire Report: Remington’s Discontinued Standard Target 40gr RN

I’ve been shooting rimfire long enough to see more than a handful of rimfire ammo types go the way of the dodo. Today’s is a particular shame, simply because of how consistent and clean the original formula was. I’m of course talking about Remington’s now-discontinued Stan...

By Luke C. •

James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media and Defines Unpaid Reviews as ‘Advertising’

A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...

By Luke McCoy •

Modern Take on the Self-Defense 1911 Pistol

Editor’s Note: In today’s article, Ramon Ramirez takes a look at the Springfield Armory 1911 Emissary 4.25″ AOS pistol chambered for the 9x19mm Parabellum cartridge as a modern self-defense handgun. The firearm was provided to the author by the company for this article. I didn�...

By Ramon Ramirez •
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