FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

FFL News Digest: Suppressor Reality, 7 Months of Sales Growth

Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.

By Fred Thompson •

Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •

FFL News: Missouri v. ATF, AR-15 Cases and Shutdown Risk

Missouri sues ATF, Delaware upholds 18-to-20 restrictions, SCOTUS sets a December date for AR-15 ban cases, and the September 30 funding deadline threatens NICS and eForms throughput. What FFL dealers should do this week.

By Fred Thompson •

Russian 6mm Program: The Search for a New Ballistic Solution

Kalashnikov Concern and Tula Cartridge Plant (TPZ) continue work on a new assault rifle cartridge. This has sparked new public interest after the publication of a Russian patent RU 2809501 C1. The Tula Cartridge Plant developed the new assault rifle ammunition in collaboration with the Kalashniko...

By Lynndon Schooler •
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