Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

West Virginia Probe Forces BILL to Reverse Firearm Debanking

An ammunition manufacturer in Kearneysville, West Virginia, is getting its payment processing back after a state investigation, and the reversal follows a pattern the firearm industry has watched play out at company after company, according to the National Shooting Sports Foundation (NSSF). What ...

By Alta ML •

What Late-Summer Smallmouths Teach a Trout Angler

When summer flows drop and warm, trout retreat into scattered cool-water pockets and need a rest. The smart move is to pivot to smallmouth bass, which thrive in the warmer, higher-flow rivers where trout struggle. But wading a skinny river for bronze is not simply trout fishing with a different t...

By Alta ML •

Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work

Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.

By Gary Stone •

How to Shoot Your First USPSA Match

A fun aspect of owning firearms is actually getting to shoot the weapon as part of your training. After spending some time lane shooting at your local range, you’ll likely find yourself seeking ways to take your skills to the next level. A great outlet for this is competitive shooting....

By Grace Torrence •

TFB Weekly Web Deals 201: Deals for August 24th, 2026

Welcome to TFB Weekly Web Deals  201, brought to you by Strike Industries , manufacturer of innovative, high-performance firearm accessories. We’re back with more deals on guns, gear, ammunition, and accessories from some of our most frequented online retailers like Strike Industries, ...

By Luke C. •
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