FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

Ammunition Depot Launches AmmoVault, an Ammo Reserve You Can Build $5 at a Time

Ammunition Depot launched AmmoVault on Aug. 27, and I set up an account to see what it actually does. The short version: it’s a way to build an ammo reserve over time without buying a whole case at once. You pick the ammo, set a budget, and you can start with as little as five […] Rea...

By Luke McCoy •

Gun Sales Up Six Straight Months: What FFL Dealers Do Now

August 2026 adjusted NICS checks rose 2.2% to 1,115,410 - the sixth straight month of growth - while NFA checks tripled after a court deregulated suppressors. Here is what the data means for FFL dealers heading into Q4.

By Mark Edwards •

DOJ Targets San Jose Over Carry Permit Cost

San Jose charges $1,591 in city fees for a new concealed carry permit. The DOJ is now threatening a federal lawsuit unless the city changes course. The post DOJ Targets San Jose Over Carry Permit Cost appeared first on The Truth About Guns.

By Mark Chesnut •

Supreme Court Considers Concealed Carry Reciprocity Fight

A long-haul truck driver is asking the Supreme Court whether Minnesota can deny his right to carry because the state refuses to recognize his valid Georgia and Florida permits.

By AmmoLand Editor Duncan Johnson •
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