Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas

ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.

By Fred Thompson •

ATF Says Suppressor and SBR Guidance Could Arrive Within Weeks

ATF Director Robert Cekada says long-awaited guidance covering suppressors, short-barreled rifles and short-barreled shotguns could arrive within weeks. The agency also says FFLs will not be cited for lawful suppressor transfers completed on Form 4473 under the federal injunction.

By John Crump •

The Best Deer Hunting Cartridges of 2026

These are the hottest new cartridges in the whitetail woods, plus some old classics The post The Best Deer Hunting Cartridges of 2026 appeared first on Outdoor Life.

By John B. Snow •

Why Public Land Is Worth Fighting For

Public land is the reason you can grab a rifle, shotgun or bow and head into the woods without owning 500 acres or knowing someone who does. Across the country, national forests, Bureau of Land Management ground, state forests and wildlife management areas hold millions of acres open to hunters c...

By James Chen •

Suppressor Boom: Where FFL Margin Actually Comes From

The August NFA check surge proves demand for suppressors is real. The margin, though, is no longer in the paperwork fee or the can itself - it is in the bundle, the service, and an intake process that knows which customer is on which legal path.

By Gary Stone •

POTD: The Austeyr Edge - U.S. Marines Familiarize with EF88

Allied forces rarely cross platforms when it comes to serious rifle training, but that's exactly what happened when these U.S. Marines went “down under”. The Marines from the 4th Light Armored Reconnaissance Battalion of the 4th Marine Division fielded the Australian Defence Forc...

By Eric B •

Making Competition Shooting Better

The UFC has a revenue of 1.5 billion dollars. The NFL generates 23 billion in total revenue. What about the USPSA? It makes 3.56 million dollars. We gotta bump those numbers up, but how do we do it? We have to get more eyes on the contest, gotta get those Gatorade endorsements, those exclusive st...

By Travis Pike •
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