Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
The debate plays out around campfires and ranges across the West and Alaska: when a grizzly charges, do you reach for bear spray or a firearm? The stories that fuel that argument are rarely as vivid as what Bret and Glenn Bohn described. A Close-Range Fight Bret Bohn, a 35-year-old hunting guide ...
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.
Welcome, if you are a newcomer to this fun bi-weekly segment of AllOutdoor.com! Over the last three articles, we covered the history of the Remington Model 1875, the short list of variations it came in, and the dating and specification situation, which turned out to be about as frustrating as any...
Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.
Eight real-world defensive gun uses reveal critical lessons about home defense, intervention, escalation, self-defense law, and making good decisions under pressure.
Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.
Elisjsha Dicken stopped the Greenwood mall shooter in 15 seconds from 40 yards. CPRC puts armed-citizen stops at 36.6%, not the FBI's 3.9%. Read the original story: FBI Data Put Armed-Citizen Stops at 3.9%. A 12-Year CPRC Review Finds 36.6%, and 58.3% in 2025
Midweek already and it’s time for another episode of TFB’s Wheelgun Wednesday . Today we’ll look at some very interesting upgrades for the Smith & Wesson L Frame revolvers with 6-inch barrels. Midwest Industries shows the new Bounty Hunter Rail System, a full-length alu...