NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Alamo Scouts: America’s Undefeated WWII Recon Force

The Alamo Scouts emerged from one of the most demanding and complex theaters of World War II, the vast and unforgiving Southwest Pacific. By late 1943, Allied forces under General Douglas MacArthur were pushing steadily northward along the New Guinea coast, preparing for the eventual return to th...

By Eugene Nielsen •

FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Front Line Friday #34: Drone and Tech Tools Entering Patrol Work

Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...

By Tom R •

FFL News: Suppressors, Glock Bans and 1.4 Billion Records

DOJ formally let the suppressor ruling stand and ATF told dealers in Dallas it will not cite 4473 transfers of cans. Plus Connecticut's Glock ban blocked, California's roster counter-move, and why 1.41 billion trace records matter to your paperwork.

By Fred Thompson •
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