Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.
Two federal appeals courts now split on 10-round magazine bans. Duncan v. Bonta petitioners want the Supreme Court to settle it. Read the original story: Appeals Courts Now Split on 10-Round Magazine Bans, and California’s Is the Case Asking the Supreme Court to Step In
The internet is absolutely lousy with stories of bad gun store clerks. I’m sure you’ve heard the tropes before: the owner who’s too busy chatting with his buddies to make a sale, the counter commando who denigrates every brand but one, and the fella that wants to get $2,000 for a clapped-ou...
Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.
Every gun writer keeps a mental list of firearms they'd shoot exactly once and never need to shoot again, mostly out of morbid curiosity rather than any real desire to own one. One such gun I recently crossed off my bucket list is the Armsel Striker , which has sat near the top o...
The armed citizen who fired back at the Twin Falls In-N-Out shooter speaks out. Police say he and an off-duty trooper saved lives. Read the original story: “It Was Like a Switch”: The 35-Year-Old Who Fired Back at the Twin Falls In-N-Out Shooter Speaks Out
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
Shell Shock Technologies' product lineup just got a meaningful expansion with the introduction of factory-primed NAS³ cases in .308/7.62x51mm and 5.56 NATO/.223 Remington. For those already invested in the company's proprietary nickel-alloy platform, this is a straightforward value...
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.