SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.
Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.
Firstly, no. This is not the transfer guidance from Jensen v ATF. This letter, dated August 28, 2026, is in regards to what constitutes making a new silencer from an existing one either through repair, caliber change, length change, etc. OPEN LETTER TO ALL FEDERAL FIREARMS LICENSEES ON SILENCERS ...
Missouri sues ATF, Delaware upholds 18-to-20 restrictions, SCOTUS sets a December date for AR-15 ban cases, and the September 30 funding deadline threatens NICS and eForms throughput. What FFL dealers should do this week.
The ATF has confirmed a major cybersecurity incident involving a legacy system. Texas Gun Rights now wants to know exactly what hackers got—and whether gun owners or FFLs were exposed. The post Texas Gun-Rights Group Calls For ATF Transparency Over Recent Data Breach appeared first on The Truth...