Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
A new legal paper from SAF attorney Kostas Moros argues that special taxes targeting common firearms and ammunition violate the Second Amendment—including California’s 11% “sin tax,” Colorado’s 6.5% levy, Pittman-Robertson and some NFA taxes.
Indian River County voters will help decide Florida’s newly configured 9th Congressional District, where firearm policy is emerging as a significant issue.
The world of defensive-style shooting has long been filled with controversy and differences of opinion. One point we might all agree on is that the road to success involves putting decisive hits on an adversary in the shortest possible time. But how we achieve this has been open to debate for yea...
SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.
Welcome, if you are a newcomer to this fun bi-weekly segment of AllOutdoor.com! Over the last three articles, we covered the history of the Remington Model 1875, the short list of variations it came in, and the dating and specification situation, which turned out to be about as frustrating as any...
Modern climbing sticks are built with the mobile hunter in mind: lighter, quieter, and more packable than the clunky aluminum ladders they replaced. That progress is a mixed blessing when you shop, because the market now offers dozens of nearly identical-looking sticks that behave very differentl...
The mature buck that vanishes into a cattail marsh every day is not random about where he beds, and that predictability is the whole reason you can kill him. To hunt swamp bucks, you need to identify the dry, secure ground where an old deer feels safe, map the trails he uses to move between [R...
Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.