The Rulebook Changed Hands: An FFL Week in Review

One demand signal, four compliance signals: what the midterms, the ATF vacancy, Colorado's permit-to-purchase ruling, and the closed restoration portal actually mean for a licensed dealer.

By Fred Thompson •

Week in Review: NFA Rollback Meets State Law at the Counter

Mississippi's attorney general makes Form 4 voluntary, Maryland holds its line, and Silencer Central opens a 20,000-dealer transfer network. Plus what this week's rule changes mean for your counter.

By Fred Thompson •

FFL News: Suppressors, Glock Bans and 1.4 Billion Records

DOJ formally let the suppressor ruling stand and ATF told dealers in Dallas it will not cite 4473 transfers of cans. Plus Connecticut's Glock ban blocked, California's roster counter-move, and why 1.41 billion trace records matter to your paperwork.

By Fred Thompson •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •
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