S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •

Q3 2026: Firearm Units Down 7.8%, Suppressors Up 178.6%

Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.

By Claire Eason •

FFL News: Florida NFA Memo, ATF Imposters, Fake Expungements

A Florida prosecutor says unregistered SBRs and suppressors are not automatically contraband, ATF imposters are calling gun owners, and an Indiana gun counter cracked a five-year forged-expungement scheme. What each one means at your transfer counter.

By Fred Thompson •

FFL License Lookup: How to Verify Any FFL Dealer

Every transfer, sale and shipment between licensees rests on one question: is that FFL real and current? Here is how the ATF lookup actually works, what it returns, what it cannot tell you, and how customers use it to judge your shop.

By Fred Thompson •

Appointment-Only FFLs: What Customers Need to Find You

A new Illinois ordinance lets up to five home-based, appointment-only gunsmithing and transfer operations open their doors. For FFLs with no storefront, the entire business is being findable — here is the growth playbook.

By Gary Stone •

The NFA Demand Map: Where FFL Dealers Should Market Now

September's NFA numbers show the category is concentrated in a handful of states, and ATF's own FAQ caps your sellable market at your state line. Here is where dealers should spend their attention this quarter.

By Fred Thompson •

The Federal NFA Paperwork Is Gone. The States Are the Rulebook.

ATF's October 9 guidance ended federal NFA approval and registration nationwide, but it left state law in charge. What FFL dealers must verify before a transfer, where Georgia, Washington, Ohio and Wisconsin still bite, and how customers find a dealer who knows the answer.

By Claire Eason •

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •
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