Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

ATF's NFA Rollback Is Live — and Its Top Lawyer Just Left

ATF stopped enforcing NFA approval, registration and tax-stamp requirements for suppressors, SBRs, SBSs and AOWs on October 9 — and its chief counsel resigned on October 30. What still applies to dealers, and what customers will expect to see on your listing.

By Fred Thompson •

Ruger's Wednesday Print: 3 Numbers That Set Your Q4 Order Book

Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.

By Mark Edwards •

The Paper Trail Is the Defense: This Week in FFL Compliance

A suppressor-transfer screening tool, free employee NICS checks from November 27, a Fifth Circuit appeal and California's recording mandate — four moves that all shift dealer risk from filing the right form to proving the right decision.

By Fred Thompson •

Zero-Tax NFA: Turn the Suppressor Wait Into a Walk-In Sale

ATF stopped enforcing NFA approval and registration for suppressors, SBRs, SBSs and AOWs on October 9, 2026. A five-part growth plan for dealers who want the released demand to walk into their store instead of someone else's.

By Gary Stone •

The NFA Paperwork Moved to Your Counter, Not Away

ATF stopped enforcing NFA approval and registration for suppressors, SBRs, SBSs and AOWs on October 9. The 4473s, NICS checks, SOT, SBR delivery gap and state-law walls all stayed put — and that is where a dealer's risk now sits.

By Fred Thompson •

PSA's 17-State SBR Rollout Is Your New Inventory Map

Palmetto State Armory's 17-state SBR rollout turns the NFA ruling into a shipping map. The counter math on transfer fees, attachment margin, the ITAR cost facing silencer makers, and the dealer-rule appeal still on the docket.

By Mark Edwards •

NFA Background Checks Jump 129%: This Week in Dealer News

Retail background checks slipped 2.3% in September while NFA checks doubled. The week also brought a new federal suit against New Mexico's waiting period, a straw-purchase indictment, and another PTR sales reorganization.

By Fred Thompson •
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