Every transfer, sale and shipment between licensees rests on one question: is that FFL real and current? Here is how the ATF lookup actually works, what it returns, what it cannot tell you, and how customers use it to judge your shop.
A new Illinois ordinance lets up to five home-based, appointment-only gunsmithing and transfer operations open their doors. For FFLs with no storefront, the entire business is being findable — here is the growth playbook.
Buyers searching for an FFL dealer near them shop state first, then metro. A step-by-step guide to finding a transfer dealer, verifying the license and comparing fees — plus what that search looks like from the dealer's side of the counter.
ATF's Oct. 9 guidance ended Form 4s for suppressors nationwide and left the SOT rule, the 4473 duty and 50 state laws standing. The operational playbook for dealers this month.
The NFA injunction protects parties and their customers, not every dealer. A field guide to running NFA transfers now, pricing them as a revenue line, and getting found when buyers search for a shop that handles suppressors.
Two Tucson gun stores were burglarized in one week, DOJ is fighting broader NFA relief after letting the suppressor ruling stand, a Las Vegas man got 33 months for unlicensed dealing, and bound-book software keeps consolidating.
The FBI confirmed NICS monitoring, ATF wrote a new alert policy, and the DOJ let the suppressor ruling stand. What changed, and what it means at the counter.
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
Washington spent five days widening the gap between what gun law now allows and what ATF has told dealers to do. The FFL news digest for the week of September 21, and the decisions you should not make yet.
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.