Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

Why One Gun Isn’t Enough – And Three May Be

The old line that you should be wary of a person who keeps a single firearm because odds are they know how to run it has reached the status of a proverb. There’s truth in it. The shooter who owns a single firearm and has learned it cold earns respect. But that proverb cuts both […] Th...

By James Chen •

PSA Sabre Mixtape Vol. 1 Review: A Suppressed .300 Blackout PDW

The PSA Sabre Mixtape Vol. 1 pairs upgraded AR components with a compact .300 Blackout platform and matching titanium suppressor. Here’s how the combination performs—and whether it earns its price.

By Duncan Johnson Editor in Chief •

September Gun Sales Indicator Dips 2.3% as NFA Checks Surge 129%

September’s firearm-sales indicator slipped 2.3%, but NFA checks more than doubled. With ATF now backing away from federal registration and approval requirements for covered items, the suppressor market could be entering a new phase.

By Dean Weingarten •

Concealed Carry Corner: Building Skills At The Range

Welcome to another edition of Concealed Carry Corner . Last week, we looked at why the Glock 19 became the gold standard in the concealed carry market. If you happened to miss that article, be sure to click the link here  to check it out. This week, I want to take a look at some of the bigge...

By Matt E •
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