The Rules Are Loosening. The Fight Is Now Over Your Records.
The industry got its deregulation package, but the 38,000 public comments on it show the real fight has moved to dealer records, retention, and online sales.
Posts about "atf rule changes"
SAF Submits Comments on Proposed ATF Rule Changes
FFL Local SEO: 7 Steps to Rank in Gun Searches
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.