Berkley Frittside X Gets an All New Circuit Board Bill

Anyone who throws a flat-sided crankbait around rock and wood knows how this story goes. The thin bill that gives the bait its tight, subtle action is the same bill that chips, cracks, and eventually snaps off. Berkley is addressing that with the Frittside X, a premium version of the Frittside bu...

By Sam.S •

Wild Game Grilling Guide

‘Tis the season for hunting, and there’s nothing better than being able to fill your family’s freezer with fresh meat. Venison, elk, and other wild game doesn’t always cook as easily as your standard beef ribeye, however, and sometimes taking your prized meat from field to table isn’t a...

By Kit Perez •

Back to Basics – Why Balsa Wood Crankbaits Are Worth the Price

If you have spent any time bass fishing in the South, you have almost certainly thrown a crankbait. Especially when there’s baitfish around. Crankbaits mimic the erratic movement of baitfish perfectly. Their diving and wobbling motion are hard to beat when it comes to action. But not all cr...

By Keith Lusher •