Q3 2026: Firearm Units Down 7.8%, Suppressors Up 178.6%

Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.

By Claire Eason •

POTD: Nimschke-Engraved Brown Ballard – A Scarce Maker

Welcome to today’s Photo of the Day! Here we have a Ballard single shot that checks two big boxes at once. This one was built by the Brown Manufacturing Company between about 1869 and 1873 and engraved by Louis D. Nimschke, who signed it “L.D.N.” under the receiver. The Ballard ...

By Sam.S •

Bear Spray Buying Guide: 4 Top Picks Compared

When a bear closes the distance, the specifications on the label matter less than three things working together: enough volume to keep spraying, enough range to deploy before the animal reaches you, and a delivery system you can operate under stress. In the assessment of Meg Carney, a spray consi...

By James Chen •

Apex Ammunition Has New Stratified S3 Duck Loads

Duck-hunting and goose-hunting is already upon us. Waterfowl season starts early in many areas thanks to teal and goose hunting, and Apex Ammunition has a new series of shotshells just in time. They’ve got a new set of duplex loads that let you cover far-out and in-close shots, with the new...

By Zac K. •
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