Over the past few years, marketing has been one of the flashpoints of legal battles in the firearms world. In 2022, Bushmaster’s militaristic advertising was one of the sticking points in the Sandy Hook lawsuits that saw Remington forced to pay $73M in a lawsuit. However, the SAF says that&...
A criminal attacked a school. Now gun makers face claims over ads the complaints do not identify as having reached him. NRA and SAF ask the Supreme Court to step in.
Public land is the reason you can grab a rifle, shotgun or bow and head into the woods without owning 500 acres or knowing someone who does. Across the country, national forests, Bureau of Land Management ground, state forests and wildlife management areas hold millions of acres open to hunters c...
Rhodesian Brushstroke may be one of the most underrated camouflage patterns in military aesthetics, a fact that one of Wilson Combat's customers took good care of in this EDC X9. Born from counterinsurgency campaigns in Africa during the 1970s and '80s, the pattern employs organic...
Regulatory whiplash is a filter, not a verdict. Five growth moves that let FFL dealers grow revenue regardless of how the courts and the ATF rule.
Low-cost, high-ROI growth tactics for FFL dealers: capture transfer customers, sell accessories, add NFA services, and fix your local SEO.
For more than a century, infantry units have fought under an unforgiving reality: When you’re humping a ruck through non-cooperative terrain and you run face-first into an entrenched bunker, fortified machine-gun nest or enemy light armor, your options for immediate heavy fire support are painf...
Photos by Crystal Harris Cigar smoking in America is almost as old as America itself, with the origin of American cigars being generally credited to General Israel Putnam, an Army officer who served in the famed Rogers’ Rangers during the French and Indian War, and later in the American Revolut...
Brandon Herrera’s Democratic opponent, Katy Padilla Stout, says legal adults under 21 should be barred from purchasing commonly owned semiautomatic rifles because their brains are not sufficiently developed.
Gun-control advocates know outright bans are losing ground in court and politics, so the messaging is shifting. The new pitch is “gun violence prevention,” but the long-term goal remains the same.