This Week in FFL: Aero Brands Return, August NICS Up 2.2%

Aero Precision, Ballistic Advantage, Stag Arms and VG6 return under new ownership; August NSSF-adjusted NICS checks edge up 2.2%; and NSSF, ATF and DOJ push straw-purchase education in Florida — this week's top stories for FFL dealers.

By Fred Thompson

Latest 1-Million-Plus Gun Sales Streak Continues Through August, Hits 13 Months

Americans pushed estimated firearm sales above 1 million for the 13th consecutive month in August, while NFA background checks jumped more than 200% compared to last year. The post Latest 1-Million-Plus Gun Sales Streak Continues Through August, Hits 13 Months appeared first on The Truth About Guns.

By Mark Chesnut

Suunto launching the Core 2 Today!

Suunto has introduced the Core 2, an evolution of the brand’s well-known Core series of outdoor watches. It is a reimagined piece of hardware for those who need to put their trust in a tool when conditions are anything but predictable. This update has been a long time coming, as the last update...

By Patrik Orcutt

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens
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