Ruger and Hooten Young Team Up on First-Fire Bourbon and Cigars

Firearm-branded spirits are nothing new, but Ruger’s first run at it comes with an unusually tight production number. Ruger has partnered with veteran-owned Hooten Young on a limited collection of bourbon and cigars, led by Ruger First-Fire Bourbon. Only 1,776 bottles were made, a nod to the ye...

By Sam.S •

Diamondback Firearms DB15 Swamp Stalker Is a Sports South Exclusive

Most camo rifles get their pattern from a factory machine. The DB15 Swamp Stalker gets it from a stencil, a steady hand and a lot of patience. Diamondback Firearms built this 5.56 NATO rifle as a Sports South exclusive, and the finish is made of precision-cut stencils, hand-laid patterns and indi...

By Eric B •

KelTec Announces the All-New KP50 and MP50

KelTec CNC Industries announces the global debut of the all-new KP50 and MP50 at ENFORCE TAC 2026 in Nuremberg, Germany, on February 23rd.

By AmmoLand Editor Duncan Johnson •