Anyone who throws a flat-sided crankbait around rock and wood knows how this story goes. The thin bill that gives the bait its tight, subtle action is the same bill that chips, cracks, and eventually snaps off. Berkley is addressing that with the Frittside X, a premium version of the Frittside bu...
The oldest advice in bass fishing tells you to run to the backs of creeks when the leaves turn. A tracking study from Texas Parks and Wildlife biologists dismantled that idea. They followed bass at Lake Fork and Toledo Bend Reservoir, and none of the tracked fish moved into the back of a creek on...
If you have spent any time bass fishing in the South, you have almost certainly thrown a crankbait. Especially when there’s baitfish around. Crankbaits mimic the erratic movement of baitfish perfectly. Their diving and wobbling motion are hard to beat when it comes to action. But not all cr...
Why Bait Choice Matters More Than Gear I’ve caught more trout on my cheap $50 combo than I have on my expensive $200+ combos because the gear doesn’t make the angler. Understanding what the fish want in that moment matters most. That’s why knowing what the best bait for trout is in every si...