PENN is here with the newest addition to their Fathom line of low-profile reels, with the new Fathom 500 jumbo-sized baitcaster. Continuing their goal of making fishing gear with uncompromising power and control, this new Fathom reel packs precision-engineering and rugged gearing into a compact p...
Plano, a leader in hunting, fishing, and outdoor storage solutions, has brought out their newest system of outdoor organization. The new adventure-ready Plano GoNow storage system is an elevated outdoor gear storage and organization box system. The GoNow boxes are available in both a small and a ...
Officially introduced at the Bassmaster Classic this year, the new 2026 lineup of LIVETARGET Hollow Body Frogs is already a winner amongst anglers, with how popular it was at the show. With an initial showing of the new frogs sold directly to anglers at the show, the full lineup is now available ...
Grundéns, makers of some of the world’s finest foul-weather gear, including the iconic Hercules Bib, is here to celebrate 100 years of performance fishing gear with the new 2026 Spring/Summer Lineup. Continuing to deliver uncompromising performance in all their gear for their centennial ...
Already a popular swimbait option and mainstay in angler tackleboxes, the Berkley PowerBait CullShad has evolved this year with a new size and colors. Originally released in 2023, the PowerBait CullShad is a large-profile swimbait that is made from the proven PowerBait soft plastic, releasing sce...