Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.
Learn how to optimize your Google Business Profile for your gun shop or FFL dealership. This step-by-step guide covers categories, citations, reviews, posts, and local SEO tactics tailored for firearms retailers.