The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
Learn how to optimize your Google Business Profile for your gun shop or FFL dealership. This step-by-step guide covers categories, citations, reviews, posts, and local SEO tactics tailored for firearms retailers.
Learn how to dominate local search in 2026 with this complete local SEO guide for FFL gun shop owners — covering Google Business Profile, citations, reviews, on-page SEO, and more.
USA Carry is the media partner for Day 64 of Silencer Central’s 100 Days of Silence, and this is a prize I want my readers in front of. One winner takes a complete suppressed 9mm package with a verified appraised retail value (ARV) of $3,877.73, just shy of $4,000 in guns and gear. Entry is...
The June 5 prize package carries a verified ARV of $2,347.74. It is built around a modular striker-fired duty pistol, a 2.7 ounce titanium 9mm suppressor, the Form 4 handled by Silencer Central, a PDW grip module, subsonic ammunition, and digital maintenance tracking from my app. Sponsor Ite...
Silencer Central’s 100 Days of Silence runs April 17 through July 25, 2026 — one suppressor giveaway every single day. Day 32 is Monday, May 18. What’s in the Day 32 prize stack The May 18 prize package — verified ARV of $4,171.99 — is built around the host pistol Hec...