Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.
A divided Fifth Circuit panel held that the federal ban on direct interstate handgun sales violates the Second Amendment. For dealers, the effect is on the calendar, not the counter yet.
A divided Fifth Circuit panel has ruled that the federal laws blocking a direct handgun sale to an out-of-state buyer violate the Second Amendment. The September 18 opinion in Elite Precision Customs v. ATF reverses a Texas district court and enters judgment for a gun shop and its fellow pl...
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
In four days, DOJ stopped enforcing the under-21 handgun sales ban and the Fifth Circuit struck the interstate handgun purchase ban. Here is what the wider buyer pool does to FFL revenue and how to model it for Q4.
Langdon Tactical Technology already has shotgun work in its lineup, but the LTT Mossberg 590 marks the company's first move into pump-action shotguns specifically. Rather than changing what the 590 is, LTT is positioning this as a refinement of a platform that was already proven, focusing on...
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.
August 2026 adjusted NICS checks rose 2.2% to 1,115,410 - the sixth straight month of growth - while NFA checks tripled after a court deregulated suppressors. Here is what the data means for FFL dealers heading into Q4.
Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.