7 Revenue Levers FFL Dealers Are Leaving on the Table
Low-cost, high-ROI growth tactics for FFL dealers: capture transfer customers, sell accessories, add NFA services, and fix your local SEO.
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Local SEO for FFL Dealers: Win "FFL Near Me" Searches
FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.
The New Seakeeper 7.5 – Advancing Marine Stabilization
Seakeeper, the global leader in marine stabilization technology, is back launching its all-new Seakeeper 7.5 marine stabilization system. This is a completely re-engineered system designed for boats in the 45 to 65 foot range. The new Seakeeper 7.5 delivers 25% more stabilization for 20% less vol...
Retail FFLs Are Dwindling: 5 Growth Strategies That Still Work
Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.
FFL Lookup & 'Near Me' Searches: Local SEO Guide for Dealers
Bing data shows 'ffl lookup' and 'ffl dealers near me' drive the highest-intent traffic in the firearms market — yet most dealers never show up. Here's the local SEO playbook for owning those queries.
Lodestar Technology Welcomes USA Carry to Independent Advisory Board, Names Luke McCoy Field-Testing Advisor
CHATTANOOGA, Tenn. — Lodestar Technology today announced the appointment of USA Carry to its Independent Advisory Board, with founder and publisher Luke McCoy serving as the organization’s Field-Testing Advisor. In this role, McCoy will provide independent, real-world perspective througho...
Direct-to-Home Gun Sales: FFL Dealer Growth Playbook
A proposed direct-to-home firearm shipping rule is making headlines as an 'Amazon of guns.' Here's the growth playbook local FFL dealers need to compete and thrive.
Suppressor Deregulation: The SEO Playbook for FFL Dealers
The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
The Rimfire Report: The FarrowTech Ruger Mark IV 22R PDW Kit
FarrowTech, as we talked about a few weeks ago here when we reviewed their FT-M body kit for the KelTec P-17 , is in the business of making all sorts of accessories, kits, and conversions for some very affordable firearms. After our article featuring the P-17 kit, FarrowTech was kind enough...
Gun Owner’s Highway Patrol Encounter Highlights Importance of Asserting Rights
Eli Pagunsan says Wyoming troopers disarmed him, treated him as a suspected drug trafficker, and prolonged a routine traffic stop after he refused a vehicle search. He fought back—and ultimately accepted a $40,000 settlement.