Why 'FFL Near Me' Shoppers Pick the Shop With Reviews

Customers searching for an FFL dealer near them compare stars, recency and replies before they ever compare transfer fees. A practical review playbook for gun shops, including the FTC rule that governs how you may ask.

By Sara Owens •

Three Mule Deer Hunts That Taught Me the Hard Way

Every hunter remembers the bucks they tagged. But the hunts that teach the most are usually the ones that fall apart. Michael “Micky” Luby puts it plainly: the hunts he botched outright shaped him far more than the successful ones ever did. Steven Rinella made a similar point when he ...

By James Chen •

Appointment-Only FFLs: What Customers Need to Find You

A new Illinois ordinance lets up to five home-based, appointment-only gunsmithing and transfer operations open their doors. For FFLs with no storefront, the entire business is being findable — here is the growth playbook.

By Gary Stone •

Impact Velocity, Not Energy, Is What Hunters Should Pay Attention To

Hunters used to lean primarily on bullet drop and calculated energy to predict their effectiveness at distances beyond a couple hundred yards — but informed hunters find impact velocity to be most useful The post Impact Velocity, Not Energy, Is What Hunters Should Pay Attention To appeared firs...

By Tyler Freel •

How to Find an FFL Dealer in Your State (2026 Guide)

Buyers searching for an FFL dealer near them shop state first, then metro. A step-by-step guide to finding a transfer dealer, verifying the license and comparing fees — plus what that search looks like from the dealer's side of the counter.

By Sara Owens •

Wheelgun Wednesday: The Korth Dreadnought Is A Walk On The Wild Side

Finely embellished handguns are a thing of the past, right? Nobody goes in for engraving and other fancy-pants finishes anymore, right? Wrong. Uh, sort of. The Korth Dreadnought is an example of an old idea reborn for the 2020s, although it is a far cry from the work that F.W. Martin used to do a...

By Zac K •

6 Shooting Tools That Have Made Us Better Riflemen

It’s not just new cartridges and high-B.C. bullets that allow us to be more effective rifle shooters The post 6 Shooting Tools That Have Made Us Better Riflemen appeared first on Outdoor Life.

By Tyler Freel •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Leupold RX-5000 Adds Hornady 4DOF and Precision Cut Archery

Firmware updates that actually add capability instead of just patching bugs are rare enough to be worth reporting. Leupold is pushing two ballistic solvers to the RX-5000 handheld rangefinder, and both are free downloads through the Leupold Control App over Bluetooth. New and existing units both ...

By Sam.S •
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