Why Everyone Wants Montana — And Why Montanans Are Fed Up

Ask a lifelong Montanan how they feel about the steady stream of newcomers, and you may get pointed to a sign hanging in a Bozeman bar. It reads that you should welcome yourself to Montana while remembering you are a refugee, not a missionary. The message is blunt, but it captures a tension that ...

By James Chen •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

FFL News: Suppressors, Glock Bans and 1.4 Billion Records

DOJ formally let the suppressor ruling stand and ATF told dealers in Dallas it will not cite 4473 transfers of cans. Plus Connecticut's Glock ban blocked, California's roster counter-move, and why 1.41 billion trace records matter to your paperwork.

By Fred Thompson •

Airguns as Firearms: What Garrett's Law Means for FFLs

A new federal bill would classify high-velocity airguns as firearms, with an 850-day runway if it passes. The dealer read: inventory audit, margin math, and the airgun transfer opportunity.

By Gary Stone •

They Built a Rifle Cartridge That Could Change Hunting and Shooting Forever

Federal's Peak Alloy lead engineer and its rifle product line manager explain where the Peak Alloy came from, the challenges with the 7mm Backcountry introduction, and why 80,000 psi doesn’t mean more recoil or a burned-out barrel The post They Built a Rifle Cartridge That Could Change Hunting ...

By Alex Robinson •

Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...

By Adam Scepaniak •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •
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