I don’t think anyone would deny that rimfire is equally as valuable as a training cartridge as it is as a recreational one. While tracers are primarily designed for military use, most often in automatic guns, they are neither impossible to find nor illegal to purchase in the civilian world....
“In the beginning, there was the Winchester Model 12, and it was very good.” Not quite—Winchester’s Model 12 was not the first pump-action shotgun ever made; they had their own series of pump guns before the Model 12, including the popular Model 1897, and the competition h...
Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.
There is a difficult balance to be struck with training shoes. You want the cushion and give for running, but also the stability for the gym and the durability to stand up to some hard use off the pavement. The 5.11 PT-R Inure Runner is their attempt at a Physical Training Ready shoe to handle [&...
Bing data shows 'ffl lookup' and 'ffl dealers near me' drive the highest-intent traffic in the firearms market — yet most dealers never show up. Here's the local SEO playbook for owning those queries.
The Lima Six belt-fed AR-15 upper is real, it runs, and after 2,000 rounds, it may be the most exciting 5.56 upper to hit the market in years.
Editor’s Note: This EYV Hybrid holster review is based on testing of the holsters that were provided to the author by the company. All impressions regarding comfort, retention, concealment, and drawstroke are based on the author’s experiences of daily concealed carry and range time wi...
Springfield’s new Prodigy 3.5 combines a compact slide with an 18-round, full-length grip. After 300 malfunction-free rounds, the unusual crossover proves it was built to shoot.
The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
When it comes to tactical or home defense shotguns there is one name that is always seen at the top: Benelli. Whether it is the ergonomics, the reliability, or the near-legendary status that surrounds them, if you want a scattergun that can win a local competition and still effectively moonlight ...