Beretta USA is proud to introduce the new B22 Jaguar Tac Metal and B22 Jaguar Metal Competition, two innovative .22 LR pistols designed to make firearms training more approachable, enjoyable and rewarding for enthusiasts of every experience level. The B22 Jaguar Tac Metal and its competition...
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
If you live the EDC (Every Day Carry) lifestyle, you’re always looking for something better. When it comes to holsters, that “something better” usually boils down to three things: comfort, retention and versatility. At least, that’s what I’m always chasing. Recently, I became aware of t...
Welcome back to Front Line Friday. This week is an editorial, and the topic is less-lethal tools: Taser, OC spray, baton, and beanbag, and the gap between how they perform on the training mat and how they perform on a wet sidewalk at 2 a.m. Front Line Friday is brought to you by Dead Air Silencer...
A Texas federal judge ruled the NFA's registration scheme unconstitutional for suppressors, SBRs, and SBSs. Here's who it actually covers and what hasn't changed yet.
John Browning’s 1911 served the U.S. military for 75 years and became one of America’s most respected handguns. More than a century later, its trigger, ergonomics, and proven operating system live on in the modern double-stack 2011. Here is how a military sidearm evolved into one of today’s...
Berger's 140-grain OTM bullets have been selected for USSOCOM's M1200 6.5 Creedmoor Special Ball Long-Range Ammunition, marking a significant contract win for the Mesa-based manufacturer. Capstone Precision Group, which owns Berger and distributes Lapua, Vihtavuori, and SK-Rimfire produ...
Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.
Headstamp Publishing , a specialist publisher producing books on arms and military history, recently announced their new book " From Hartford to Vietnam: An Illustrated History of How Colt Brought the AR-15 to War ".
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.