NFA Guidance Is Live: The Q4 Market Math for FFL Dealers

ATF's October 9 open letter makes NFA approval and registration voluntary nationwide for suppressors, SBRs, SBSs and AOWs. The market math: September's demand data, what actually moved on the P&L, and where the category goes next quarter.

By Mark Edwards •

NFA Transfers: A Revenue Line Dealers Keep Ignoring

The NFA injunction protects parties and their customers, not every dealer. A field guide to running NFA transfers now, pricing them as a revenue line, and getting found when buyers search for a shop that handles suppressors.

By Fred Thompson •

FFL News: Tucson Burglaries, NFA Pushback, Recordkeeping

Two Tucson gun stores were burglarized in one week, DOJ is fighting broader NFA relief after letting the suppressor ruling stand, a Las Vegas man got 33 months for unlicensed dealing, and bound-book software keeps consolidating.

By Fred Thompson •

How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas

ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.

By Fred Thompson •

Week in Review: NFA Limbo and a NICS Warning for FFLs

Washington spent five days widening the gap between what gun law now allows and what ATF has told dealers to do. The FFL news digest for the week of September 21, and the decisions you should not make yet.

By Fred Thompson •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •
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