Federal Review Finds No Evidence That Microstamping Is Reliable

NIST’s review of firearm microstamping research found significant disagreement over whether the technology can reliably produce repeatable, legible markings. The findings arrive as California moves toward a conditional 2028 mandate for semiautomatic pistols.

By AmmoLand Editor Duncan Johnson

Suppressor Deregulation: The SEO Playbook for FFL Dealers

The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.

By Sara Owens

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

Serialized Run of 150: Dead Air and Medford Drop a Limited Blade

Dead Air and Medford have carved out their own lanes in their respective markets: one built on precision sound suppression, the other on knives engineered like they're designed to outlast their owners. This collaboration feels inevitable in retrospect. The Dead Air x Medford Knuckle Knife is...

By Eric B
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