Apex Ammunition Adds Dove Stratified Loads in Lead and Steel

Dove season sneaks up fast, and Apex Ammunition has a new answer for those fast, high-crossing birds. The company is extending its Stratified line into dedicated dove loads, offered in both L3 high-antimony lead and S3 steel, in 12 and 20 gauge. The Stratified concept is layered shot. Apex stacks...

By Sam.S

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason

CMP Announces M14 Prices, 1897 Trench Guns

Shooting Sports USA got the CMP on record about the new M14 sales program, as well as some updates on other sales opportunities. This episode of the National Matches Update Show has an interview with CMP Chairman and CEO Jerry O’Keefe, where he answers the questions so many of us have had. ...

By Daniel Y

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

The Duty Pistol Package Nobody Can Match

This overview of the Springfield Armory Echelon 4.5F paired with the Aimpoint COA is focused as a possible law enforcement duty pistol. Because if you’re carrying a pistol for the job, the question isn’t “Should I run a dot?” anymore. The real questions when looking at a duty pistol with ...

By Rick Hogg
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