How FFLs Win Sales From Online Gun Marketplaces

Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.

By Gary Stone

Leupold’s New VX-Freedom Straight-Wall Riflescope

Straight-wall rifle cartridges are now legal in more states than ever, and that's opened up a problem optics makers needed to solve: bullet drop at practical hunting distances. Leupold just addressed that head-on with the VX-Freedom Straight-Wall, a 3-9x40 Duplex built entirely around ballis...

By Eric B

Smith & Wesson X Vortex: Ready-to-Hunt Model 1854 Packages

There's something satisfying about a lever gun that doesn't need you to fuss over it before opening day. Smith & Wesson and Vortex have teamed up to build exactly that, four new Model 1854 packages that come out of the box scoped, sighted, and ready to hunt. Two rifles in .30-30 Win...

By Eric B

Soldier Pushes Limits for Hard-Earned Skippy Badge

It was just before midnight as Private Ryan Doyle quietly prepared his gear for the final test to become a fully fledged rifleman. Clouds smothered what little light the stars could provide, so he watched his breath fog in the air through night optics as he waited. “I was more excited than anyt...

By Eric G

Ignoring the No Guns Sign Is the Weakest Option

You know the sticker. Small pistol in a red circle, diagonal slash through it, mounted at eye level on a door you were about to walk through. Ask around in…

By Jacob Paulsen

Sell More Guns: Multi-Channel Strategies for FFLs

Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.

By Fred Thompson

The Truth About Low Light: Free Webinar Aug 13

Free live webinar with Dan Brady on August 13. Why outdated gear and old doctrine set concealed carriers up to fail in low light shooting situations.

By Jacob Paulsen
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