2026 Guardian Conference Recap: By the Numbers
84 attendees, 28+ states, 61 class sessions, about 78,000 rounds and 280 gallons of water. Here's what happened at the 2026 Guardian Conference, plus early bird tickets for 2027.
Posts about "rankings"
Fox Still Has Brandon Herrera Favored to Win TX-23
Fox’s latest Power Rankings moved a number of races toward Democrats, but Texas’ 23rd District remains rated likely Republican with Brandon Herrera facing Katy Padilla Stout. The post Fox Still Has Brandon Herrera Favored to Win TX-23 appeared first on The Truth About Guns.
Herrera Gets Good News in Fox's Latest Power Rankings
How FFL Dealers Can Win 'Buy a Handgun Out of State' Searches
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
Best Climbing Sticks for Mobile Hunting, Field-Tested
Modern climbing sticks are built with the mobile hunter in mind: lighter, quieter, and more packable than the clunky aluminum ladders they replaced. That progress is a mixed blessing when you shop, because the market now offers dozens of nearly identical-looking sticks that behave very differentl...
FFL SEO: Ranking on Page One With Zero Clicks
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
How FFLs Grow Revenue When the Rules Keep Changing
Regulatory whiplash is a filter, not a verdict. Five growth moves that let FFL dealers grow revenue regardless of how the courts and the ATF rule.
Local SEO for FFL Dealers: Win "FFL Near Me" Searches
FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.
FFL Lookup & 'Near Me' Searches: Local SEO Guide for Dealers
Bing data shows 'ffl lookup' and 'ffl dealers near me' drive the highest-intent traffic in the firearms market — yet most dealers never show up. Here's the local SEO playbook for owning those queries.
Suppressor Deregulation: The SEO Playbook for FFL Dealers
The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.