Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Front Line Friday #34: Drone and Tech Tools Entering Patrol Work

Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...

By Tom R •

Blast from the Past: M1A-A1 Bush Rifle

Editor’s Note: This piece was crafting as a special retro-style “mini-magazine” within the Winter 2026 print issue of The Armory Life. We styled it to look as though it had been published back when the author was a young teenager poring over his collection of Springfield Armory catalogs. Yo...

By Mike Humphries •

Why the Right Spot Beats the Comfortable Tree

The trees that feel best to sit in are rarely the ones that put a mature buck in front of you. Hunters gravitate toward straight, comfortable, easy-to-reach trees with open sightlines because those spots feel safe and pleasant. Deer, and especially older bucks, do not live where you feel most at ...

By James Chen •

Wheelgun Wednesday: New NAA Second Mate Is A Tiny Backup Gun

North American Arms’ revolvers are very well-known for their ability to offer self-defense in a micro package. Not everyone wants to stake their life on a rimfire round, but sometimes you’ve got no other choice. I remember reading about one undercover narcotics cop who hauled an NAA r...

By Zac K •

FFL Direct: ATF Built a Real-Time Tap on Gun-Buyer Records

ATF calls FFL Direct a convenience for gun dealers. The program automates serial-number trace responses that can send purchaser information to Washington while the bound book stays with the dealer. Congress must confront the backdoor registry infrastructure before an anti-gun administration explo...

By John Crump •

They Built a Rifle Cartridge That Could Change Hunting and Shooting Forever

Federal's Peak Alloy lead engineer and its rifle product line manager explain where the Peak Alloy came from, the challenges with the 7mm Backcountry introduction, and why 80,000 psi doesn’t mean more recoil or a burned-out barrel The post They Built a Rifle Cartridge That Could Change Hunting ...

By Alex Robinson •
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