Appointment-Only FFLs: What Customers Need to Find You

A new Illinois ordinance lets up to five home-based, appointment-only gunsmithing and transfer operations open their doors. For FFLs with no storefront, the entire business is being findable — here is the growth playbook.

By Gary Stone •

AO Review: The Tiny Double-Duty WeatherX Lantern Power Bank

Most of the emergency gear I own was bought under mild duress rather than preparedness, usually in a checkout line, usually on the theory that twenty-five dollars is a fair price to not be caught in the dark. The WeatherX XPCW19B started the same way. I was offered a review sample to test out, an...

By Luke Cuenco •

FFL SEO: Ranking on Page One With Zero Clicks

28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.

By Sara Owens •

ATF Loosens Rules for Suppressor Repairs and Caliber Changes

A qualified manufacturer may obtain unregistered and unmarked suppressor parts from another qualified manufacturer, install them in a registered suppressor, and return the complete unit to its owner. That opens up repairs that the old guidance made difficult or impossible.

By Josh C •

Conquering the Last Tactical Mile

CHAMBERSBURG, Pa. – Imagine a car breaking down and having to be transported 7,000 miles for repairs. Now imagine that vehicle is a critical asset needed to keep families and neighbors alive. For modern warfighters, this logistics bottleneck is not a hypothetical scenario. It is a harsh ope...

By Eric G •

Need More Power? Meet the Old Town Watercraft ePDL+ RetroFit Kit

Do you already have an Old Town PDL kayak and feel like you want some more power on the water? Well, Old Town Watercraft has the thing for you with the three new ePDL+ RetroFit Kits, compatible with specific models of Old Town PDL kayaks. Building upon the success and feedback from the first-of-i...

By Eugene L. •
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