FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

New York’s War on the Second Amendment Escalated After Bruen

Fundamental rights are not granted by Albany. They are recognized by the Constitution and protected from government infringement. That is precisely why Bruen mattered. It reminded the nation that constitutional rights do not depend upon whether politicians approve of them.

By Dan Wos

DOJ Withholds Rights Restoration Records Citing Privacy Concerns

The Justice Department says records tied to firearm rights restoration decisions must remain hidden for privacy reasons. But if ordinary citizens are expected to petition for relief, they deserve to know what standards DOJ is actually using.

By David Codrea

NRA Reform Gains Steam, But the Fight to Restore Trust Continues

The NRA’s 155th Annual Meeting in Houston showed real signs of progress, with strong attendance, leadership continuity, and Board action on governance reforms. But rebuilding member trust will take more than one good weekend.

By Jeff Knox

ATF Releases 472-Page Guidance Document Clarifying What a Gun Is

The Bureau of Alcohol, Tobacco, Firearms and Explosives quietly published a new guidance document Tuesday morning titled Clarification of Terms Related to Firearms, Firearm Accessories, Firearm Components, Firearm-Adjacent Items, and Other Items Which May or May Not Be Firearms Depending on Circu...

By Josh C
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