Posts about "retailbi q3 2026"

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Ruger's Wednesday Print: 3 Numbers That Set Your Q4 Order Book

Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.

By Mark Edwards •

Q3 2026: Firearm Units Down 7.8%, Suppressors Up 178.6%

Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.

By Claire Eason •