Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.
Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...
Gun shops and ranges are removing Flock cameras as firearm owners raise concerns about license plate data, nationwide searches and tracking visits to gun-related businesses. The post Why Gun Owners Are Turning Against Flock Cameras appeared first on The Truth About Guns.
ATF calls FFL Direct a convenience for gun dealers. The program automates serial-number trace responses that can send purchaser information to Washington while the bound book stays with the dealer. Congress must confront the backdoor registry infrastructure before an anti-gun administration explo...
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
New Hampshire school district admits in federal court that searching a student’s truck over his lawful handgun violated the Fourth Amendment. Read the original story: Hillsboro-Deering School District Admits in Federal Court That Searching a Student’s Truck Because He Owns a Handgun Violated ...
As the Supreme Court prepares to hear two AR-15 ban cases, a law professor says Heller protects only arms common in 1791. The Court’s own opinions reject that reading.
New Hampshire school officials have admitted that their search of student Jack Harrington’s truck was unconstitutional. The agreed judgment says lawful gun ownership did not create reasonable suspicion and could not be used to strip Harrington of his Fourth Amendment rights.
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.