Direct-to-Home Gun Sales: FFL Dealer Growth Playbook
A proposed direct-to-home firearm shipping rule is making headlines as an 'Amazon of guns.' Here's the growth playbook local FFL dealers need to compete and thrive.
Posts about "searches"
Suppressor Deregulation: The SEO Playbook for FFL Dealers
The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now
The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.
Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
School Official Says “Anything Above Zero” Is Reasonable Suspicion in Gun-Owner Truck Search
A New Hampshire administrator testified that anything “above zero”—even a one-percent possibility—could justify searching a student gun owner’s truck. SAF says lawful gun ownership cannot erase Fourth Amendment protections.
SAF Reply Brief Says New Hampshire School Searched an 18-Year-Old’s Truck Solely Because He Lawfully Owns a Handgun
SAF's reply brief says a New Hampshire school searched an 18-year-old's truck solely because he was known to lawfully own a gun. Read the original story: SAF Reply Brief Says New Hampshire School Searched an 18-Year-Old’s Truck Solely Because He Lawfully Owns a Handgun
FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
FFL Local SEO: 7 Steps to Rank in Gun Searches
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.
DOJ Calls Enforcement of Montgomery County Carry Ban Police Misconduct
The Justice Department has sued Montgomery County over its sprawling 100-yard firearm exclusion zones, arguing that the county makes lawful public carry nearly impossible and directly violates the Supreme Court’s decision in Wolford v. Lopez.
‘Gang of Four’ Coordinated Washington Hunting Policy Behind Closed Doors
The 68-page report, released July 31, looked at allegations that commissioners violated the Public Records Act, the Open Public Meetings Act and were essentially too cozy with organizations which oppose department policies.