Smith & Wesson Buys Savage Arms in $160 Million Deal

Two of the oldest names in American gunmaking now answer to the same company. Smith & Wesson Brands closed on its acquisition of Savage Arms on October 21, buying the Westfield, Massachusetts rifle and shotgun maker from an affiliate of Houston investment firm JDH Capital in a stock-and-cash ...

By Sam.S •

Q3 2026: Firearm Units Down 7.8%, Suppressors Up 178.6%

Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.

By Claire Eason •

Why 'FFL Near Me' Shoppers Pick the Shop With Reviews

Customers searching for an FFL dealer near them compare stars, recency and replies before they ever compare transfer fees. A practical review playbook for gun shops, including the FTC rule that governs how you may ask.

By Sara Owens •

Week in Review: NFA Rollback Meets State Law at the Counter

Mississippi's attorney general makes Form 4 voluntary, Maryland holds its line, and Silencer Central opens a 20,000-dealer transfer network. Plus what this week's rule changes mean for your counter.

By Fred Thompson •

How FFL Dealers Get Found and Win Suppressor Transfers

Suppressor and NFA transfer demand is the biggest under-managed revenue line at most FFLs. Here is the growth playbook to capture it, plus how customers find an FFL dealer near them.

By Gary Stone •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •
Older Posts »